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It’s All About How It Feels: X-S10 has been designed to provide on-the-go photographers with maximum control. Its deep handgrip affords solid, confident handling with any kind of lens attached, while the intuitive controls ensure effortless operation, no matter what camera system you are used to. When you also consider the 180° vari-angle LCD touchscreen and up to 20fps uncropped continuous shooting, with X-S10 you will be ready to unleash Fujifilm’s acclaimed color science for any and every photo opportunity.
Making State-of-the-Art Simple: Designed to be simple and minimalist on the outside, X-S10 still enjoys Fujifilm’s renowned image-making technology at its heart. With the state-of-the-art X-Trans CMOS 4 sensor and X-Processor 4 combination, it is easy to create astounding results. The 26.1 megapixel back-side illuminated sensor offers a wide dynamic range and incredible image quality, while the quad-core CPU not only provides precision autofocus at speeds of up to 0.02 seconds and in light levels as low as -6EV, but also superfast stills and video processing to keep up with your creative needs.
Putting Stability in Your Hands: To document the most amazing moments, you need to be in the right place at the right time, but the greater lengths you go to in search of the perfect angle, the higher the risk of a shaky camera ruining it all. That’s why X-S10 features a five-axis in-body image stabilization (IBIS) system that gives you the freedom to go handheld and get right to the heart of the action. The five stops of image stabilization will help keep your images sharp and your video steady no matter what conditions you are faced with.
From Small Camera to Big Screen: Video is becoming an increasingly important means of expression for creators around the world, so it is essential to have a camera that can excel in both photography and videography. X-S10’s outstanding movie-making abilities provide the perfect solution. This camera allows you to record in cinema-quality DCI 4K/30p and super-slow motion Full HD/240p, and when you combine the five-axis IBIS with a four-axis digital image stabilization feature, you can always be confident that you will get incredibly smooth footage. Add to this 4:2:2 10-bit color via HDMI, and you have everything you need for professional filmmaking.
Powerful Image Manipulation Made Easy: Fujifilm has been producing photographic films for over 85 years and, in this time, it has developed a legendary reputation. Some of the world’s most renowned creators have chosen Fujifilm to make some of the world’s best-loved images. The FUJIFILM Film Simulation modes were created to celebrate this history by digitizing some of the industry’s most iconic analog films and placing them at your fingertips. X-S10 features 18 Film Simulation modes, including ETERNA Bleach Bypass, the newest addition to the much-loved FUJIFILM Film Simulation mode collection, which creates a beautiful, desaturated, high-contrast look that any image maker will find irresistible..optical zoom: 5.0 multiplier_x.video capture resolution: 2160p
Sara M –
I’ve been a “hobbyist” shooter for over 20 years. I’ve had my work in galleries and my worked in juried shows. Just want to let anyone who read this review know that I actually know what I am talking about.My first camera was a Canon Rebel- a film camera. My last Canon was the D60. I transitioned to a Fujifilm XT100. I love that little camera. But I wanted an upgrade. I wanted the XT4 but couldn’t afford it. So I got this XS10. Yes it has a PASM dial. And as a former DSLR user I LIKE it. I can use this camera on Manual it make my night photography. I can also turn it to Shutter priority to snap pics of my son playing baseball. I love this camera. I adore Fujifilm cameras. It still has the Fujifilm look but with a feel of a small DSLR. If you are switching from a DSLR I cannot recommend this enough. If you are a die hard Fujifilm fantastic and have the $$$ for the XT4 then this may not be for you. But the price point and the larger grip with the guts of an XT4 is what made me get this baby- and I don’t regret it.
DigiPro –
It has 95% of XT4 functions for less than 60% of the price.
Rey P. –
Tuve una DSRL de otra marca, fue mi primera cámara con ajustes manuales, si bien me gustaba siempre me parecía complicado y desmotiva su tamaño y peso, pasado el tiempo buscando decidí adquirir una sin espejo , investigue diversas marcas y que modelo, luego de buscar encontré esta cámara, ligera y poderosa, tenía todo lo que buscaba, buen enfoque, grabación en 4k , pantalla completamente abatible, estabilizador, entrada para micrófono y un procesador y sensor igual al de su hermana mayor la XT4.Me gusta viajar y soy entusiasta de la fotografía, está cámara se me hace muy cómoda para eso, por sus características técnicas y calidad creo que está cámara también le serviría a un fotógrafo profesional.Su tamaño incita a llevarla siempre, me siento muy feliz por mi compra.
David Garth –
I’m an old, retired pro photographer who happily switched from Nikon DSLRs to Fuji mirrorless in 2016 primarily to lighten my load. I love my new X-S10, my fourth Fuji. It’s really been bugging me lately when I read reviews that call this camera “entry level” or “for beginners,” which I am certainly not. That’s a total misrepresentation and underestimation of this great camera. The camera IS somewhat easier for beginners or those new to Fuji to learn because of its PASM interface. But, the capabilities and depth of customization available make it a camera that can please a longtime shooter and grow with anyone who wants to become more proficient.The best features: Fabulous image quality equal to the flagship X-T4, robust build quality, great IBIS, comfortable, compact size and light weight, superior grip, pop out, fully articulating LCD, Fuji colors, movie button, “auto everything” switch, very customizable.Is is perfect? No. What I wish I could improve: battery life, weather resistance, and EVF. I also wish the command dials would have more resistance or be electronically lockable so they would be less likely to be changed accidentally. I’m hoping some of this will be improved with firmware updates.Overall, a terrific camera for many photographers of varying skill levels.
Shelly Abraham –
I originally got the Fuji XT200 to start my photo/video journey. Then I saw the XT4 and got a case of shiny object syndrome. The XS10 came out and was essentially a mini XT4, so I returned the XT200. I have zero regrets! The image quality is awesome and IBIS is awesome to have for lenses that are not optically stabilized. I love Fuji’s color science and Camera design. The grip on this thing is amazing. The button and menu layout is pretty intuitive too. Autofocus is really good despite not being Sony level. 30 minute record time is pretty good for my needs right now, but I wouldn’t mind Fuji developing a camera with an unlimited record time. I think the only area Fuji needs to improve is providing lenses that are more optimized for video work. All that being said, this camera is a fantastic value and gets so many things right. I would recommend this to anyone getting into Fuji.
J. Ramey –
My first Fujifilm was the X100. Then I bought an X100S. And now I also have the XS10. Needless to say, I love Fujifilm cameras, so this review might be slightly biased, but it will be honest.Coming from other X series of cameras and used to the dial modes on them, the new change to the PASM dial was a bit of a learning curve to me. But, after a bit, I finally got the hang of it. After much use, I still think I prefer the traditional dials that Fuji is known for. However the quality of the camera makes me forget about that.Pros:1. Small format and large grip. Even with the large grip, and having large hands, there’s plenty room for changing out lenses.2 Flip screen is awesome. Really helps change perspectives and getting different angled shots.3. Solid, and I do mean solid, build quality.4. Lightweight5. Has a ton of film simulations and descriptions of each.5. Still has classic Fuji look.6. Anybody looking to switch from other manufacturers will love it as they’ll be used to the PASM controls7. Image Stabilization8. Auto focus is fast9. Touch screen is easy to set up and highly customizable10. Etc etc. Just tons of pros.11. Excellent as well for vloggers and video qualityCons:1. The new PASM dial. Though, it’s not necessarily a con, just personal preference of liking the other Fuji dial system better. However, a pro to this con, this system will definitely attract more Fuji lovers that might want to switch from Canon, Nikon, Sony, etc. that are already used to the PASM dial controls.2. Battery life. The battery life isn’t the best. But if you make a few changes in the menu, it lasts much longer. IE, auto shut off at 30 seconds, turning Bluetooth off and sounds off, etc. On single still image shot scenario, I got around 350-ish shots on a single battery.3. Low light auto focus isn’t that fast at all. Just learn to work with your light.Overall, I love this camera. Quality build, sharp pics, easy to use. Also, Wasabi Power makes great batteries and chargers. I highly suggest those.
Gregory H –
I’ve been shooting professionally for over 20 years and also teach photography at a college level. This little Fuji X-S10 is a powerhouse of a camera. Same sensor as the Xt4 at a far lower price. I also have a good set of lenses with the 16-55 f/2.8, 56mm f/1.4, 35mm f/2, and the 50-140mm f/2.8.All of these lenses of course work great with this little gem of a camera, although on the 50-140, you almost feel as if you are putting the camera on the lens.Video quality is also outstanding with the IBIS. That was the main reason I “upgraded” from my xt3, but still use both.Can’t go wrong with this camera.
Terry K –
Fuji quality, 4K video, IBIS, articulating screen for under 1K is a remarkable value. This was an upgrade to my previous Fuji, an XM1 and boy does it blow it out of the water. The picture quality is magnificent, even under low light conditions. I pair it with the 35mm f 1.4 fuji glass. It’s amazing.
Connor B. –
First off great for beginners doesn’t mean that if you’re not new to taking picture you’ll hate it or anything…..but I am a beginner and this camera has already taught me way more than my old Canon sl2. I love the look and feel of this camera. Both are high quality and it’s super comfortable to hold and take pictures with. The Auto mode is a beast and was great when I first started out but I have been using Manual thanks to the instructions included that taught me! Fuji lens are expensive so that’s why I went with the “bigger” zoom one and I am glad I did. Could not recommend this camera enough for the price and accessibility.
jason theofilos –
Love this camera.Picked it up with the 18-55mm lens and it is an amazing kit lens – really impressive IQ.Also picked up the 16mm f1.4, and they 35mm f2The 16mm is a magic lens but that’s for a different review.About the camera:Love the IQ – same sensor as the xt4 and that sensor has stellar reviews.ibis in a sub $1000 camera… Yes please.The grip on this thing is so very comfortable, please fuji make more like this.I do/don’t miss the typical fuji dials on the camera. Kinda doesn’t “feel” fuji without them HOWEVER I have always enjoyed other dslr PASM style systems and the customization on this camera really allows you to set things up as you like.Autofocus. It’s not sony. It works well but others have done it better. Lens makes a difference for sure.As for WR. I have never been thoroughly convinced that anything with such a large whole in the front can be adequately sealed even with a gasket or o-ring. Nevermind telescoping lenses and air stabilization required for such. I have rain sleeves 7$-ish. If it’s raining I put one on any camera WR or not, same with sandy conditions. It’s nice for peace of mind but I would not base a buying decision upon it. FYI (like most electronics with WR) no manufacturer covers water intrusion.Biggest con is battery life. These batteries go quick. I’ve purchased 3 additional out the gate and will probably get more.I wish that it took UHS II cards. I wish it had a slot for two cards. I wish it had a larger buffer size. I wish it took 4k60. But thats why this is not the flagship model. For what you get for the price, this thing is amazing.Completely satisfied with my purchase.